Digital Audio Insider -- the economics of music and other digital content


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Digital Audio Insider is David Harrell's blog about the economics of music and other digital content. I write from the perspective of a musican who has self-released four albums with the indie rock band the Layaways.

My personal website has links to my LinkedIn and Google+ pages and you can send e-mail to david [at] thelayaways [dot] com.

As an Amazon Associate I earn from qualifying purchases.

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If you enjoy this site, please consider downloading a Layaways track or album from iTunes, Amazon MP3, Bandcamp, or eMusic. CDs are available from CD Baby and Amazon.

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February 07, 2007

Updated Breakdown of Download Sales
by David Harrell
Time for another store-by-store analysis of our digital sales! Last April I posted a breakdown of total download sales for independent musicians and small labels distributed via CD Baby and followed it up with two similar lists for my own band in April and July.

CD Baby hasn't posted any updates for its overall sales (maybe I'll send them a note...) but the table below lists our reported download/streaming sales through today.

The actual dollar amounts involved here are fairly small -- as is the case with most self-released musicians, we still haven't recouped our total costs for recording, mixing, mastering, and CD manufacturing. But I think we've had enough digital sales over the past couple of years to see some valid trends:

Total Download Sales for the Layaways
as of 7/06as of 2/07
Apple iTunes47.28%43.85%
eMusic36.77%37.83%
Rhapsody7.84%6.28%
iTunes Canada1.95%5.57%
Napster1.83%1.89%
MusicNet1.18%1.66%
MusicMatch0.93%1.14%
iTunes Europe0.92%0.73%
iTunes UK0.48%0.38%
iTunes Australia0.42% 0.33%
Nokia/OD2 (LoudEye)0.37%0.30%
MusicNow0.02%0.03%
Ruckus ----0.00%
----------
100.00%100.00%

As before, iTunes and eMusic dominate. The combined totals for the four regional iTunes stores and eMusic acount for nearly 90% of our digital revenue. Ruckus is new to the list, but the total sales amount is less than .01% so far.

Both of our albums, however, have been delivered by CD Baby to 50+ digital retailers. In some cases, the albums aren't yet availabe for sale. Other retailers (DiscLogic, Etherstream, Music4cents, EMEPE3, Viztas, Mperia, etc.) went under or merged before any sales were reported. But there are a few stores where -- based on customer ratings and sales rankings -- we've definitely had sales but have yet to see any money. Either they're sloooow to pay or we haven't reached a minimum payout threshold.

One final thought: While sales via iTunes have produced the most DOLLARS, we've actually had more DOWNLOADS from eMusic. (After CD Baby's 9% cut, we receive approximately 64 cents per individual download from iTunes vs. 22 cents or so for each eMusic download.)

tags:

link 1 comments e-mail listen to the Layaways on Spotify


February 06, 2007

Steve Jobs: Thoughts on Music
by David Harrell
An essay by Steve Jobs on music, DRM, and "opening" iTunes tracks to other players was posted by Apple this afternoon. Jobs certainly isn't a neutral party, but the best bit is his observation that the vast majority of digital music is already sold without DRM:
In 2006, under 2 billion DRM-protected songs were sold worldwide by online stores, while over 20 billion songs were sold completely DRM-free and unprotected on CDs by the music companies themselves. The music companies sell the vast majority of their music DRM-free, and show no signs of changing this behavior, since the overwhelming majority of their revenues depend on selling CDs which must play in CD players that support no DRM system.

So if the music companies are selling over 90 percent of their music DRM-free, what benefits do they get from selling the remaining small percentage of their music encumbered with a DRM system? There appear to be none. If anything, the technical expertise and overhead required to create, operate and update a DRM system has limited the number of participants selling DRM protected music. If such requirements were removed, the music industry might experience an influx of new companies willing to invest in innovative new stores and players. This can only be seen as a positive by the music companies.
tags:

link 0 comments e-mail listen to the Layaways on Spotify


About the Ads
by David Harrell
No, I'm not trying to "monetize" this blog -- the average daily traffic, counting page views and RSS readers, is in the low three-figure range. It's a good group of folks (according to the IP addresses on the server log, regular visitors include employees of Universal Music, eMusic, Warner Music Group, Ryko, TVT, etc.) but not large enough that it's going to generate any real ad revenue.

But I am curious about the whole Google AdSense thing -- what kind of ads it will serve up based on the posts, click-through rates, and so on. Hence the advertising experiment.

So far, it's generated a whopping 99 cents in AdSense revenue, $99.01 short of the minimum payout level from Google. Which makes me wonder -- how does the Google accounting work for all the blogs that never reach that threshold? Google gets paid from the advertisers for the clicks, but there are no doubt thousands (tens of thousands? hundreds?) of blogs and sites with Google AdSense advertising that will be abandoned long before reaching $100 in ad sales. I have to think that at some point Google gets to "keep" and recognize the portion of the ad fees that -- in theory -- are supposed to be shared with the blogs and sites that contain the ads. (Somewhat related: Chris Anderson of the Long Tail has a great post on a Google loophole for advertisers, more thoughts from Tom Evslin.)

UPDATE: Nicholas Carr at Rough Type posted last year about "the great Google float."

Anyway, let me know (via the comments or an e-mail) if you think the text ads are totally annoying -- especially the ones in the title bar. It's easy enough to take them down. Thanks!

tags:

link 0 comments e-mail listen to the Layaways on Spotify


More Beatles and Apple
by David Harrell
Beatles tracks in iTunes? Probably. But the bigger story, according to iLounge's Jeremy Horwitz's analysis of the old agreement between Apple Computer and Apple Corps is that the new accord opens the door for Apple to sell pre-loaded iPods:
Apple Could Sell CDs and Bundle Music with iPods: The old agreement (at Sections 1.3 and 4.3) seemingly prevented Apple from selling music on physical media, such as CDs, even though it could sell music through the iTunes Store. On paper, this seemed like a simple limitation: Apple could sell music-playing hardware like iPods, but it couldn't sell you the discs full of music to play on the iPod.

Apple's iTunes Store - the subject of the 2003 lawsuit - successfully stepped around this limitation by using the Internet to distribute music, but it left Apple with two major limitations: Apple couldn't pre-install music on iPods, or otherwise sell it on any physical medium, such as discs. This was one of the reasons that the prior U2 Special Edition iPods didn't actually include U2's music - Apple's contract with The Beatles forced you to buy it separately online.
More coverage/analysis from Wired and Jupiter Research's Mark Mulligan.

tags:

link 0 comments e-mail listen to the Layaways on Spotify


February 05, 2007

Apple vs. Apple
by David Harrell
The rumored iTunes/Beatles ad didn't appear in last night's Super Bowl telecast, but Apple has reached an agreement with the Beatles over the Apple name. And it sounds like an iTunes announcement will be coming soon -- note the quote from Neil Aspinall. From the Wall Street Journal:
"We love the Beatles, and it has been painful being at odds with them over these trademarks," said Apple Chief Executive Steve Jobs in a prepared statement. "It feels great to resolve this in a positive manner, and in a way that should remove the potential of further disagreements in the future."

Neil Aspinall, manager of Apple Corps, said the company was glad to resolve the dispute. "The years ahead are going to be very exciting times for us. We wish Apple Inc. every success and look forward to many years of peaceful co-operation with them,'' he said.

The settlement resolves what had been a major roadblock to Apple's efforts to make the Beatles catalog available on iTunes. The joint statement didn't address whether Beatles songs would be available online.
tags:

link 2 comments e-mail listen to the Layaways on Spotify


You Can't Do That
by David Harrell
Shelly Palmer of Media 3.0 buys a song from iTunes for use in a personal video that he posts on YouTube:
Let's review how many copyright violations I have committed. First, I'm using a published work in a synchronous performance with my video, so I would need a sync license from the publisher. Next, I would need master rights from the record company. I edited the piece (I used the beginning in the end and did a few cuts on the beat, then shortened the work and left out 80% of the song), so I would need permission to edit the master. I would also need public performance rights because it's being "broadcast" on YouTube. And lastly, I would need to pay a mechanical royalty for every download. But how?

Believe it or not, as a consumer, there is absolutely no way for me to obtain any of these rights. There's no button to click in iTunes, no publisher's site to visit, no way to find out who owns what. In fact, iTunes doesn't even tell you who the composer or the publisher of the song is. All you can find out from the metadata is that it was from "The Best of Van Halen Vol. 1" and that the work was copyrighted in 1996 by Warner Bros. Records Inc. . Anyone want to try to send them an email or call the main switchboard. I tried this morning and didn't get very far.

Now, I'm not selling this piece, so there is no commercial value being lost here -- is there? Of course there is. If I was told that to use the piece in a video I needed to pay an extra $.99 or some token amount, I would have been happy to do so. If I was told that I could not use this song with some special warning, I would have been happy to find an alternative. Unfortunately, there is no consumer education being done at all. (Unless you count the lawsuits that the RIAA keeps bringing against consumers as educational.) In the "year of self-expression" how many millions of dollars are the recorded music companies leaving on the table by not licensing music to consumers for personal use online?
I agree -- ideally, it should be easy to license music for this type of use. But I wonder much money is actually being "left on the table." At least Shelly BOUGHT the song in question, it seems like the target demographic for this sort of licensing (posting homemade videos on YouTube) probably isn't that concerned about following the letter of the law. Still, licensing should be an option -- you really can't blame anyone for flouting copyright law when there's no feasible legal option in place...

tags:


link 2 comments e-mail listen to the Layaways on Spotify


February 02, 2007

Friday Fun: It's Cruel to Be Kind
by David Harrell
Mr. Nick Lowe:


More fun: Rockpile (Lowe, Dave Edmunds, Billy Bremner, and Terry Williams) mimes "Teacher Teacher" on American Bandstand!

tags:


link 0 comments e-mail listen to the Layaways on Spotify


February 01, 2007

Thursday Odds and Ends
by David Harrell
From Online Fandom, the absolute worst example of online musician/fan interaction -- using the Internet to narc on your paying customers:
Black Eyed Peas Will.I.Am likes nothing more than rushing straight to the internet after a gig - to catch fans who posts illegal clips of their show on the web. The 31 year old says, "I check MySpace and I look on YouTube to see who posts up phone clips of the show first. They get arrested."
---------

How iPods are changing baseball:
Eventually, more than two-thirds of the roster had piled on and turned this team into baseball's official iSquad. Every player gets his own custom set of videos loaded onto his personal iPod, sorted by date, hitter, pitcher and opponent -- and updated every week or so.

"The great thing is, it's so easy to use," said Jennings, who became a happy iPod convert in a hurry. "It's such an easy thing to have access to. You can go to Best Buy and, by that night, you can have all your starts for the last four years on there."
---------

Finally, I'm somewhat heartbroken that both the original multi-track tapes and the final mixes from my very first "real" studio project have disappeared. (The drummer is certain he gave the tapes to me for safekeeping, I'm convinced he still has them, yet neither of us can find them.) But there are really only three people in the world who even care about those tapes.

This, however, is a real tragedy -- the original video tapes of the first moon landing are lost.

tags:

link 0 comments e-mail listen to the Layaways on Spotify


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THE LAYAWAYS

Out Now -- "Maybe Next Year" -- The New Holiday Album:

<a href="http://thelayaways.bandcamp.com/album/maybe-next-year">Joy To The World by The Layaways</a>

"This is a sweet treat, deliciously musical without being overbaked for mass media consumption." -- Hyperbolium

"Perfect listening to accompany whatever holiday preparations you may be making today." -- Bag of Songs


O Christmas Tree - free mp3 lyrics and song details
Away In A Manger - free mp3

Download from eMusic, iTunes, Amazon MP3, or Bandcamp. Listen to free streams at Last.fm.



album cover art from The Space Between

<a href="http://thelayaways.bandcamp.com/album/the-space-between">Keep It To Yourself by The Layaways</a>

"...about as melodic and hooky as indie pop can get." -- Absolute Powerpop

"Their laid-back, '60s era sounds are absolutely delightening." -- 3hive

"...melodic, garage-influenced shoegaze." -- RCRD LBL

Where The Conversation Ends - free mp3
January - free mp3
Keep It To Yourself - free mp3

Download from eMusic, iTunes, Amazon MP3, or CD Baby, stream it at Last.fm or Napster.



album cover art from We've Been Lost

<a href="http://thelayaways.bandcamp.com/album/weve-been-lost">Silence by The Layaways</a>

"The Layaways make fine indie pop. Hushed vocals interweave with understated buzzing guitars. The whole LP is a revelation from the start." -- Lost Music

"Catchy Guided by Voices-like rockers who lay it on sweetly and sincerely, just like Lionel Richie." -- WRUV Radio

Silence - free mp3 lyrics and song details
The Long Night - free mp3

Download from eMusic, Amazon MP3, or iTunes, stream it at Last.fm, Napster, or Rhapsody.



album cover art from More Than Happy

"These are songs that you want to take home with you, curl up with, hold them close -- and pray that they are still with you when you wake up." -- The Big Takeover

Let Me In - free mp3
Ocean Blue - free mp3

Download from eMusic, Amazon MP3, or iTunes, stream it at Last.fm, Napster, or Rhapsody.

More Layaways downloads:

download the Layaways at eMusic download the Layaways at iTunes

the layaways website