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Digital Audio Insider is David Harrell's blog about the economics of music and other digital content. I write from the perspective of a musican who has self-released four albums with the indie rock band the Layaways.

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July 28, 2006

Updated Breakdown of Download Sales
by David Harrell
Updated Breakdown of Download Sales
Back in April, I posted a store-by-store breakdown of digital download sales for independent artists distributed via CD Baby and a similar breakdown for my own band.

Here's an updated version for our total digital sales through today. (I don't have any further information for overall CD Baby sales.)

Total Download Sales for the Layaways
as of 4/06as of 7/06
Apple iTunes58.74%47.28%
eMusic21.85%36.77%
Rhapsody10.18%7.84%
Napster2.13%1.95%
MusicNet2.16%1.83%
iTunes Canada1.11%1.18%
MusicMatch1.31%0.93%
iTunes Europe1.31%0.92%
iTunes UK0.68%0.48%
iTunes Australia ----0.42%
LoudEye 0.52%0.37%
MusicNow0.02%0.02%
----------
100.00%100.00%

The big jump for eMusic wasn't unexpected -- our second album didn't show up there until early this year and no eMusic sales for it had been reported when I posted the first breakdown. So I don't think this increase represents any sort of huge upswing in eMusic sales -- it's probably just a more accurate cumulative measure of where we're getting downloads.

While it's not yet reflected in the overall digital sales numbers for CD Baby artists, I'm still convinced that -- as a group -- eMusic subscribers are predisposed to checking out relatively unknown bands. Plus the "use it or lose it" feature of the eMusic subscription means that gambling a few downloads on a new artist doesn't really "cost" subscribers anything. That is, if you've already paid for a set number of tracks each month, there's no real buying decision associated with the act of downloading, especially when you're just trying to use up the last few downloads each month.

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    THE LAYAWAYS

    Out Now -- "Maybe Next Year" -- The New Holiday Album:

    <a href="http://thelayaways.bandcamp.com/album/maybe-next-year">Joy To The World by The Layaways</a>

    "This is a sweet treat, deliciously musical without being overbaked for mass media consumption." -- Hyperbolium

    "Perfect listening to accompany whatever holiday preparations you may be making today." -- Bag of Songs


    O Christmas Tree - free mp3 lyrics and song details
    Away In A Manger - free mp3

    Download from eMusic, iTunes, Amazon MP3, or Bandcamp. Listen to free streams at Last.fm.



    album cover art from The Space Between

    <a href="http://thelayaways.bandcamp.com/album/the-space-between">Keep It To Yourself by The Layaways</a>

    "...about as melodic and hooky as indie pop can get." -- Absolute Powerpop

    "Their laid-back, '60s era sounds are absolutely delightening." -- 3hive

    "...melodic, garage-influenced shoegaze." -- RCRD LBL

    Where The Conversation Ends - free mp3
    January - free mp3
    Keep It To Yourself - free mp3

    Download from eMusic, iTunes, Amazon MP3, or CD Baby, stream it at Last.fm or Napster.



    album cover art from We've Been Lost

    <a href="http://thelayaways.bandcamp.com/album/weve-been-lost">Silence by The Layaways</a>

    "The Layaways make fine indie pop. Hushed vocals interweave with understated buzzing guitars. The whole LP is a revelation from the start." -- Lost Music

    "Catchy Guided by Voices-like rockers who lay it on sweetly and sincerely, just like Lionel Richie." -- WRUV Radio

    Silence - free mp3 lyrics and song details
    The Long Night - free mp3

    Download from eMusic, Amazon MP3, or iTunes, stream it at Last.fm, Napster, or Rhapsody.



    album cover art from More Than Happy

    "These are songs that you want to take home with you, curl up with, hold them close -- and pray that they are still with you when you wake up." -- The Big Takeover

    Let Me In - free mp3
    Ocean Blue - free mp3

    Download from eMusic, Amazon MP3, or iTunes, stream it at Last.fm, Napster, or Rhapsody.

    More Layaways downloads:

    download the Layaways at eMusic download the Layaways at iTunes

    the layaways website