Digital Audio Insider -- the economics of music and other digital content


  digital audio insider

home

about/contact
Digital Audio Insider is David Harrell's blog about the economics of music and other digital content. I write from the perspective of a musican who has self-released four albums with the indie rock band the Layaways.

My personal website has links to my LinkedIn and Google+ pages and you can send e-mail to david [at] thelayaways [dot] com.

Support
If you enjoy this site, please consider downloading a Layaways track or album from iTunes, Amazon MP3, Bandcamp, or eMusic. CDs are available from CD Baby and Amazon.

links

music/media/tech:
Analog Industries
Ars Technica
AppleInsider
Brad Sucks Blog
Broken Record
Digital Music News
Duke Listens
Future of Music Coalition Blog
Hypebot
LA Times Technology Blog
The ListeNerd
Medialoper
Mediashift
MP3 Insider
Music Ally
Music Machinery
Music Think Tank
MusicTank
The Music Void
New Music Strategies
Online Fandom
Pakman's Blog
RAIN
Rough Type
RoughlyDrafted
Swindleeeee
TuneTuzer
Virtual Economics

economics/markets:
The Big Picture
Core Economics
Freakonomics
The Long Tail
Marginal Revolution
The Undercover Economist

mp3/music:
17 Dots
3hive
Fingertips
Shake Your Fist
Sounds Like the 80s
Unleash the Love

archives
January 2006
February 2006
March 2006
April 2006
May 2006
June 2006
July 2006
August 2006
September 2006
October 2006
November 2006
December 2006
January 2007
February 2007
March 2007
April 2007
May 2007
June 2007
July 2007
August 2007
September 2007
October 2007
November 2007
December 2007
January 2008
February 2008
March 2008
April 2008
May 2008
June 2008
July 2008
August 2008
September 2008
October 2008
November 2008
December 2008
January 2009
February 2009
March 2009
April 2009
May 2009
June 2009
July 2009
August 2009
September 2009
October 2009
November 2009
December 2009
January 2010
February 2010
March 2010
April 2010
May 2010
June 2010
July 2010
September 2010
October 2010
November 2010
December 2010
January 2011
February 2011
March 2011
April 2011
May 2011
June 2011
July 2011
August 2011
September 2011
October 2011
November 2011
December 2011
January 2012
February 2012
April 2012
May 2012
June 2012
August 2012
October 2012
November 2012
December 2012
January 2013
February 2013
March 2013
June 2013
August 2013
February 2014
March 2014
September 2014
December 2014
March 2015
October 2015
November 2015
December 2015
October 2016

April 24, 2006

Breakdown of Download Sales 2
by David Harrell
Breakdown of Download Sales, Part II
Last week, this post listed the percentage breakdown of digital sales for independent artists and labels distributed by CD Baby. A similar chart below gives the sales breakdown for my own band on a percentage basis.

One caveat, though: Unlike a release on a major label or a well-known indie label (Merge, etc.), which will appear on its official Tuesday release date (if not sooner), music distributed via CD Baby trickles slowly into the different download stores. That's because CD Baby sends the sound files on hard drives after they've been received and processed by CD Baby, and in some cases it takes a while before a hard drive with new material is delivered to a particular store. And once an album gets to a particular store, it can take weeks -- if not months -- for it to show up for sale.

It's a minor frustration when you're waiting for your album to appear in iTunes or eMusic, but I'm still pleased with the CD Baby experience. And much (most?) of the delay is due to the fact that -- as a group -- these relatively unknown releases no doubt fall far down on the priority list for the download stores.

So this chart is based on varying sales periods for the different stores. (That's the case for the aggregate CD Baby chart as well, but I'm assuming the effects of time-period differences average out somewhat for the overall chart.)

Total Download Sales for the Layaways
Apple iTunes58.74%
eMusic21.85%
Rhapsody10.18%
MusicNet2.16%
Napster2.13%
iTunes Europe1.31%
MusicMatch1.31%
iTunes Canada1.11%
iTunes UK0.68%
LoudEye 0.52%
MusicNow0.02%
-----
100.00%

As in the overall chart, iTunes represents the majority of our digital sales so far, with nearly 62% of our sales coming from the various iTunes stores. But our music is doing much better in eMusic than the overall average for CD Baby-distributed sales. And that 21.58% figure for eMusic is based solely on the sales of our first disc. Our second release wasn't available on eMusic until early this year. Based on subsequent chart activity, I'm guessing the eMusic percentage will rise a bit when these sales show up.

I'll save the "song downloads vs. streams" breakdown for a separate post, but it's safe to say that the bulk of the dollars are coming from downloads, not streams. We've had a fair amount of streaming activity, but the per-song payout we've received (.2 to 2 cents per song stream) is tiny compared to the single-song-download payouts (around 20 cents for eMusic up to 70 cents for iTunes). At the lowest stream payout, it'd take 350 plays to equal to the pay for a single iTunes download. (It looks like that .2 cents rate is no more, however. I believe the lowest rate is now one cent per stream.)

Finally, there are few stores where we've definitely had sales (based on chart placements and song rankings) but have yet to receive payment. Wal-Mart (supplied by Liquid Digital Media ) is one. But I noticed that the overall CD Baby chart also showed no Wal-Mart/Liquid Digital Media income as of February 2006, so I'm assuming that Wal-Mart pays infrequently or perhaps has a fairly large minimum sales requirement before it cuts a check.

tags:

link 0 comments e-mail listen to the Layaways on Spotify


More Digital Audio Insider: Newer Posts Older Posts



Subscribe:   RSS Feed



Add this blog to Del.icio.us, Digg, or Furl. Follow David Harrell on Google+.





The Digital Audio Insider Twitter feed:

    Digital music jobs: Looking to hire? Looking for a job? Check out the digital audio insider job board.



    Popular Posts

    A Long Tail Experiment
    By the Numbers: Using Last.fm Statistics to Quantify Audience Devotion
    Lala.com Owes Me Sixty Cents
    An Interview with Jonathan Segel of Camper Van Beethoven
    Price Elasticity of Demand for McCartney
    Sony and eMusic: What I Missed

    The Digital Pricing Conundrum series:
    Part One Part Two Part Three Part Four





    THE LAYAWAYS

    Out Now -- "Maybe Next Year" -- The New Holiday Album:

    <a href="http://thelayaways.bandcamp.com/album/maybe-next-year">Joy To The World by The Layaways</a>

    "This is a sweet treat, deliciously musical without being overbaked for mass media consumption." -- Hyperbolium

    "Perfect listening to accompany whatever holiday preparations you may be making today." -- Bag of Songs


    O Christmas Tree - free mp3 lyrics and song details
    Away In A Manger - free mp3

    Download from eMusic, iTunes, Amazon MP3, or Bandcamp. Listen to free streams at Last.fm.



    album cover art from The Space Between

    <a href="http://thelayaways.bandcamp.com/album/the-space-between">Keep It To Yourself by The Layaways</a>

    "...about as melodic and hooky as indie pop can get." -- Absolute Powerpop

    "Their laid-back, '60s era sounds are absolutely delightening." -- 3hive

    "...melodic, garage-influenced shoegaze." -- RCRD LBL

    Where The Conversation Ends - free mp3
    January - free mp3
    Keep It To Yourself - free mp3

    Download from eMusic, iTunes, Amazon MP3, or CD Baby, stream it at Last.fm or Napster.



    album cover art from We've Been Lost

    <a href="http://thelayaways.bandcamp.com/album/weve-been-lost">Silence by The Layaways</a>

    "The Layaways make fine indie pop. Hushed vocals interweave with understated buzzing guitars. The whole LP is a revelation from the start." -- Lost Music

    "Catchy Guided by Voices-like rockers who lay it on sweetly and sincerely, just like Lionel Richie." -- WRUV Radio

    Silence - free mp3 lyrics and song details
    The Long Night - free mp3

    Download from eMusic, Amazon MP3, or iTunes, stream it at Last.fm, Napster, or Rhapsody.



    album cover art from More Than Happy

    "These are songs that you want to take home with you, curl up with, hold them close -- and pray that they are still with you when you wake up." -- The Big Takeover

    Let Me In - free mp3
    Ocean Blue - free mp3

    Download from eMusic, Amazon MP3, or iTunes, stream it at Last.fm, Napster, or Rhapsody.

    More Layaways downloads:

    download the Layaways at eMusic download the Layaways at iTunes

    the layaways website