Digital Audio Insider -- the economics of music and other digital content


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Digital Audio Insider is David Harrell's blog about the economics of music and other digital content. I write from the perspective of a musican who has self-released four albums with the indie rock band the Layaways.

My personal website has links to my LinkedIn and Google+ pages and you can send e-mail to david [at] thelayaways [dot] com.

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May 30, 2025

At Last
by David Harrell
I've only followed the saga of Taylor Swift's quest to obtain ownership of her early albums via headlines, but she finally did.

Most interesting thing here -- she had re-recorded four of the them as "Taylor's Version" of the albums...and had managed to get her audience to prefer those versions:
Other artists had previously rerecorded their music to varying degrees of success. Swift forged a new path in a public crusade that garnered broad support from fans and new listeners, and inspired other artists to seek control over their music. She kept fans intricately involved, explaining why ownership matters, and incentivizing them to buy and stream the new versions by including previously unreleased "vault" tracks that hadn’t made the cut on the original albums. Streaming services and radio stations replaced the old versions with the rerecordings on playlists, and promoted them as new releases.

It worked. Rerecorded versions of her albums outstreamed their original counterparts at a ratio of 3 to 1, according to a Journal analysis. Swift’s 2023 rerecording of her blockbuster "1989" album sold more copies in its first week than the original did in its 2014 debut.
Which has me wondering if Shamrock agreed to sell her the original album masters in part because Swift had been so successful in diminishing their value. She already owns the publishing, so by getting her fans to prefer the alternate versions of those albums, the original masters became significantly less valuable.

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May 16, 2017

From Russia With Love
by David Harrell
Better late than never -- we just received 4 cents in our CD Baby account for 42 streams on Yandex in June and December of 2015.


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October 26, 2016

That'll Cost You Extra
by David Harrell
This isn't a new phenomenon -- I noted several such cases in this post from 2007 -- but Slate highlights some examples where you'll pay more for the digital version of books and music releases than the physical item:
Imagine, for a moment, that you want to buy The Complete Works of Primo Levi edited by talented translator Ann Goldstein. If you were to buy a new version of the hardcover collection on Amazon, the price is $58.40. If, however, you decided that rather than adorning your shelves with Levi, you wanted to download it to your e-reader, saving yourself paper and time, you would need to pay $59.49. It would cost you more not to physically own the books.
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December 11, 2015

Friday Fun: More Cowbell
by David Harrell
Via my bandmate Porter -- someone at Monoprice had some fun with the description of this item:
Handheld Cow Bell - 7-1/2-inch - Black
Don't Fear becoming the quintessential American Band. You Ain't Seen Nothin' Yet until you've seen yourself on stage using this 7-1/2" Handheld Cow Bell from Monoprice!

Whether you are on stage or just Down on the Corner, the cow bell sound evokes a positive, upbeat mood, which is the perfect accent or main beat for latin-American style music, Funk, or just good old American Rock and Roll!

This welded steel cow bell measures 7.5" tall, 4.3" wide, and 3.0" across at the opening. The handle measures 2" wide, 0.8" tall, and 0.5" deep, allowing for a comfortable grip with two fingers.

So, add more cow bell to your performances and you'll be on the road to fame and fortune! Just keep an eye out for the Taxman and his Evil Ways. What could be more Logical?

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December 10, 2015

From the Band to the Fan
by David Harrell
Wilco is doing something I haven't seen from a well-known act before -- selling its used gear directly to its fans/the general public via an online store.

It appears to be a success. Since launching the store on November 30th, the band has sold more than $100k in music gear and memorabilia, selling nearly item it offered for sale. That's not pure profit, of course, as they had to purchase all of that gear at some point, perhaps for as much or more than what they're selling it for. But in an e-mail discussion with some musician friends, an interesting question was raised -- is some of this gear selling at a premium over its base market value as equipment, due to the association with Wilco?

While the prices for some of the vintage guitars seem in line with standard going rates, one knowledgeable friend (who has assembled plenty of "partscaster" guitars) observed, "When you pay $750 for a partscaster of unknown origin parts, you're definitely just buying 'Pat Sansone's guitar' for that price."

Yet neither of us had a problem with it. After all, if an instrument can command a premium price due to its association with a particular musician, why shouldn't that musician realize it? It's certainly better than a third party purchasing the gear and then selling it at a markup. As my friend noted, "People want to feel connections to their musical heroes, and I'm betting every one of those buyers is totally psyched."

I don't know if Wilco planned this as a one-time event or if it will be an ongoing venture, but given the band's success with it, I'm wondering if other acts will emulate the idea and open their gear stores. If so, will they have similar success? Or is Wilco a somewhat unique act, with a devoted audience that is more likely to seek a connection by buying its gear?

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November 17, 2015

Spotify Per-Stream Payments for July 2015
by David Harrell
Spotify Banner

As the music-streaming service takes pains to point out, Spotify doesn't pay a set per-stream amount to labels and artists, as its business model is based on a revenue share, not a set streaming royalty. Yet that revenue share does, on a monthly basis, convert to a number for each stream. (And it appears that Spotify might have a fixed minimum rate in some countries.)

The following numbers are culled from reports from CD Baby, my digital distributor, and have been adjusted to account for the 9% commission it charges. I received the following per-stream amounts for plays of my self-released music in the Spotify catalog during the month of July:
US: .68 cents, .67875 cents, .17 cents

France: .78 cents

Italy: .67 cents

Spain: .515 cents

Sweden: .772 cents, .77 cents

Weighted average for all July 2015 streams: .5867 cents
For the US, it seems obvious that the two larger amounts represent streams from premium subscribers, while the smaller number is from subscribers to the free ad-supported service. The difference between the two numbers is small enough that I attribute it to rounding/truncation of very small numbers in the CD Baby report, but I opted not to average these numbers and am including both for sake of completeness. Ditto for the two different numbers for streams in Sweden.

To put the above numbers in context, the average amount I've received for all Spotify streams since August 2009 (from all countries and subscriptions levels) is .4301 cents per stream. It's also worth noting that the major label groups have ownership stakes in Spotify and may well have negotiated different (i.e. better) revenue share arrangments for their catalogs. Finally, these numbers don't include the smaller payments from Spotify to publishers/composers via performance rights organizations such as BMI and ASCAP.

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October 19, 2015

Confirmed: Apple Music is Paying Two Tenths of a Cent for Streams by Trial Subscribers
by David Harrell
After this summer's backlash over Apple's plan to NOT pay royalties for Apple Music streams by trial subscribers, the company announced it would pay a per-stream royalty of 0.2 cents for such plays.

Our first Apple Music royalties just appeared in our CD Baby account and I can confirm that, for the month of August, Apple paid a per-stream royalty of exactly 0.2 cents. No indication yet on what we'll receive for streams by paying subscribers.

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March 16, 2015

Beats Music Beats Spotify
by David Harrell
In terms of subscribers and market share, Beats Music (acquired by Apple as part of its purchase of Beats in May of last year) is way behind Spotify. But there's one area where Beats Music appears to be ahead -- the per-stream payout to artists/labels.

The first payouts from Beats Music just appeared in my CD Baby account. After adjusting for CD Baby's commission, for December 2014, we received 1.801 cents per stream. For comparison, our per-stream payout from Spotify averages out to 0.428 cents for the past few years:

Beats Music payout vs. average Spotify payout

On its support site, Beats states that its payout rate will higher than that of other streaming services as, unlike Spotify, it has no free option:
We pay higher royalties than the other services because we are a paid subscription-only service (in other words, we have no free version of our service that we have to subsidize).
The payouts we've received from Spotify have varied greatly, as some are coming from premium subscribers and some from free subscribers. For the latter, the payout amount is based on a share of advertising revenue and is very small. However, our initial payout from Beats included two rates -- approximately 1.926 cents for some streams and 1.300 cents for others.

My only guess here is that the higher rate is for listens by monthly subscribers who pay $9.99 a month (or $119.88 a year) and the lower rate for listens from annual subscribers who pay $99.99 a year, though the payout difference is greater than the pricing differential for the two plans.

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December 10, 2014

Free Holiday Music from the Layaways
by David Harrell
My apologies for the light blogging in 2014 -- you can expect more frequent updates in 2015!

If you're in the mood for some holiday music, "Maybe Next Year" from my band the Layaways is available for free download from NoiseTrade:

You can also stream the album at Spotify.

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September 18, 2014

Punching U2's Gift Horse in the Mouth
by David Harrell
Equine
Zack Huggins/Flickr

Andrew Sullivan has a good roundup of opinions on U2's "junk mail" (to quote Bono) distribution strategy. It links to a post from Marco Arment, who wonders why U2/Apple just didn't go with an opt-in strategy, instead of the opt-out approach that was used.

However, U2 and Apple actually did that back in February, with a 24-hour free iTunes giveaway of the song Invisible, which resulted in more than 3 million downloaded tracks. My guess is that the band already had a decent idea of how many downloads might result from an opt-in strategy and wanted to go bigger.

There's no going back on that decision, as the mandatory gift horse is already out of the barn. So we're left with the following question: Was this a better strategy, in terms of money and listeners, for U2 than a standard album release?

According to Wikipedia, the band's last album, No Line on the Horizon, sold more than five million copies worldwide. An impressive number, but it's less than each of their three previous albums. We don't know how much U2 and its label received in payment from Apple, but solely from an attention standpoint, it seems safe to assume that Songs of Innocence is receiving a wider listening audience. (And Billboard's Glenn Peoples notes that the band's back catalog is getting a boost as well.) Though given the backlash, it also seems safe to assume this will be the last time the approach is used.

One final thought: Given my age/demographic it seems impossible, but a large proportion of the complaint Tweets about the album listed here are from people who apparently were previously unaware of U2!

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September 09, 2014

U2: It's Free for You, But We Got Paid
by David Harrell
In a post on the band's website, Bono makes it clear that the free album is a giveaway from Apple, not U2:
It's also free to everyone on iTunes thanks to Apple. To celebrate the ten year anniversary of our iPod commercial, they bought it as a gift to give to all their music customers. Free, but paid for. Because if no-one's paying anything for it, we’re not sure "free" music is really that free. It usually comes at a cost to the art form and the artist...which has big implications, not for us in U2, but for future musicians and their music...all the songs that have yet to be written by the talents of the future...who need to make a living to write them.
So did U2 (and Island Records) receive a flat fee for distribution of the album to more than 500 million iTunes customers, or is Apple paying a per-download amount, based on the number of iTunes customers who actually receive the album? Either way, with cash reserves of more than $160 billion (as of June), Apple can certainly afford it.

Update: According to this NY Times story, it was a flat fee:
To release U2's album free, Apple paid the band and Universal an unspecified fee as a blanket royalty and committed to a marketing campaign for the band worth up to $100 million, according to several people briefed on the deal.

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March 04, 2014

More Thoughts on iTunes Radio and Music Sales
by David Harrell
After an e-mail discussion with my bandmate Porter about last week's iTunes Radio post, I'm wondering if there are two factors in play here:

1. It's certainly possible that iTunes Radio listeners are buying more music than they would have otherwise purchased.

2. But music purchasers might be a shrinking group. That is, as more people use Spotify and other "on demand" streaming services, the total number of music fans who feel the need to own any specific song is getting smaller.

Hence, iTunes Radio could be increasing music purchases among its listeners, but any such gains aren't enough to offset the overall trend of decreasing download sales. (This is all conjecture on my part, but it reconciles the intuitive idea that iTunes Radio listeners would be more likely to purchase downloads with the continued decline in music download sales since its introduction.)

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February 28, 2014

Does iTunes Radio Increase Music Sales?
by David Harrell
Back in 2009, my band the Layaways released a digital-only holiday album. While we sell some tracks from the album every year, 2013 was, by far, our best season ever for download sales. I was stumped -- we always get some holiday airplay on Internet stations like Soma FM and the occasional spin of a few tracks on terrestrial college radio stations, but there was no evidence of increased airplay in 2013 and we hadn't made any additional promotional efforts for the album.

The mystery was solved when someone tweeted that he had discovered the record via iTunes Radio. Our version of "O Christmas Tree" had been added to the "Rockin' Holiday" station, where it was receiving regular spins:

example playlist from iTunes Radio's Rockin' Holiday station

It seems very likely that the large increase in sales of our song (relative to previous years) was a direct result of the iTunes Radio spins it received. The big question, of course, is does this single anecdotal example represent an overall trend -- is iTunes Radio increasing the sales of music downloads?

It seems intuitive that ease of purchase -- you're already in iTunes and you can click to buy right there, as opposed to being directed from another website or interface to iTunes or Amazon MP3 -- might boost sales. Yet that doesn't appear to be the case. As Glenn Peoples reported in Billboard last year, the introduction of iTunes Radio did nothing to halt a year-long trend of declining download sales in 2013.

In our case, iTunes Radio was a net positive, because more than 100,000 listeners heard a song they probably wouldn't have otherwise known about, and a small percentage of those listeners purchased the track. But as noted in Billboard, a recent study by Music Forecasting makes the case that listeners are using iTunes Radio for a "lean-back" passive listening experience, one that is unlikely to result in large increases in music purchases. (The full PDF of the report is here.)

In addition to the download sales, we also received a payout from Apple for each spin of the song. As reported last year by the Future of Music Coalition and Digital Music News, Apple opted to make a direct payment to artists/labels for digital performance royalties instead of taking the compulsory path and making payments to SoundExchange.

For 103,874 spins of "O Christmas Tree" on iTunes Radio, we received $114.99 (before the deduction for CD Baby's commission). That translates to a little more than 0.11 cents per play. That's slightly less than the "$0.0013 per song plus 15% of net advertising revenue for the first year" spelled out by Apple's contract with indie labels, though I'm uncertain if that rate also includes payments Apple makes to music publishers. After I receive my BMI statement for the quarter, I can calculate the total payment we received for each iTunes Radio play.

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August 26, 2013

Some Advice for Writers...
by David Harrell
...that probably goes for musicians as well:
"Also get a job; eating is a good habit and you will never make enough of a living as a writer to support a family. Be honest with yourself about the size of your gift. Expect no money but be diligent about sending pieces out for publication. All money is gravy."
-- Brian Doyle, via the Dish.

One downside of digital music stores, which provided instant worldwide music distribution to anyone who wanted it, is that they also introduced a new level of expectations for musicians. Before digital music, a local band might sell some tapes or CDs at gigs or a friendly record store, but there was zero expectation that music sales would provide any real income. However, having your music available to the entire world creates the hope that people around the world are going to buy it. Yet the overwhelming majority of self-released musicians (as well as most musicians on major labels!) simply aren't going to sell a lot of music.

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June 17, 2013

I'm In with the In Crowd
by David Harrell
A presentation by Alan B. Krueger, Chairman of the Council of Economic Advisers for the White House, highlights an experiment that confirms something I've long believed to be true -- that listener perceptions of the popularity of a song have a huge influence on its actual/subsequent popularity:
Now let's see what happened when the download counts were flipped, so that the new participants thought the least popular song was actually the most popular. As you can see, the download count for the least popular song grew much more quickly when it was artificially placed at the top of the list. And the download count for the most popular song grew much more slowly when it was artificially placed at the bottom of the list.

In the alternative world that began with the true rankings reversed, the least popular song did surprisingly well, and, in fact, held onto its artificially bestowed top ranking. The most popular song rose in the rankings, so fundamental quality did have some effect. But, overall -- across all 48 songs -- the final ranking from the experiment that began with the reversed popularity ordering bore absolutely no relationship to the final ranking from the experiment that began with the true ordering. This demonstrates that the belief that a song is popular has a profound effect on its popularity, even if it wasn't truly popular to start with.
More good stuff here.

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March 05, 2013

Tuesday Odds and Ends: A YouTube Music Streaming Service
by David Harrell
YouTube is already the largest music-streaming platform, but it looks like it will launch a dedicated Spotify-style streaming service.

Felix Salmon on Amanda Palmer's TED Talk and content economics:
There are basically three ways to go about this. You can put up a paywall; you can ask for donations; or you can sell non-digital things to your digital audience.

On its face, Palmer's talk is about the second strategy, but in fact it's about all three. (And yes, I’m the "financial blogger" referred to in the talk.) For instance, when it comes to online publishing, why are paywalls more common than tip jars, despite the fact that they're much more difficult to implement? Palmer does a great job of walking us through the answer to that question: there's something shameful, there's a whiff of the panhandler, in asking strangers for money.
Nicholas Carr highlights another study showing that students prefer paper textbooks to digital versions, despite the seeming advantages of the latter format (portability, interactivity, etc.):
However, researchers often overlook students' personal beliefs about how they learn and study most effectively. Their resistance to replacing paper textbooks with e-textbooks together with an ongoing desire to be able to print electronic content suggests that paper-based information serves students' needs better in the educational context.
And if you missed it, this Music Ally story from last month rounds up a slew of reports on artist payments from Spotify (including ones from this blog).

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February 11, 2013

Monday Odds and Ends
by David Harrell
Amazon has received a patent for a method of selling "used" digital files. More coverage from Wired and a statement from ReDigi. (The firm had previously indicated that it would roll out a marketplace for pre-owned digital books.)

Is Apple testing an IOS-powered watch?

The Businessweek story on Doug Morris.

And the Gizmodo story on how Monster Cable, the lawsuit-happy purveyor of expensive audio and video cables, fared poorly in its business relationship with Beats Audio.

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February 08, 2013

Friday Flashback Fun: The Cars Perform "Let's Go" in 1979
by David Harrell
The Cars perform one of my all-time favorite songs during a 1979 appearance on the Midnight Special:


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February 06, 2013

Wednesday Odds and Ends
by David Harrell
My Bloody Valentine is selling its new album (its first in TWENTY TWO years) direct to fans. The digital version is album-only, with a fixed price ($16) for your choice of three file format choices:
16bit 44.1 K WAV - This is CD quality with no digital compression. i.e. it's exactly like a CD. This format may not be compatible with some devices.
320kbps MP3 - This format is compatible with most devices.
24bit 96 K WAV - This format may not be compatible with some devices.
Meanwhile Prince is hawking his latest singles for 88 cents a track.

Audiogalaxy (recently acquired by Dropbox) pulled the plug on its music streaming app.

In the WSJ, discovering music via fitness classes -- Vanilla Ice attempts to cash in:
Zumba fans have already helped revive the career of Rob VanWinkle -- better known as the rapper Vanilla Ice. Last year, Mr. VanWinkle rerecorded his 1990s hit "Ice Ice Baby" with a Latin flavor and Zumba-friendly tempo, then starred in a video featuring Zumba choreography. Released last August, the single has sold nearly 17,000 copies.
And the Atlantic has the audio of the oldest playable recording, from 1878. The rhythmic noises at the beginning (the foil was stored folded for more than a century) make it sound vaguely techno.

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January 30, 2013

A Few Quick Thoughts on the NY Times Spotify Article
by David Harrell
Spotify Banner
I know I've promised a long-form post on Spotify, but in the meantime, some quick observations on this week's NY Times article on the economics of music streaming:

1. Mainstream press -- please don't conflate streaming services with personalized Internet radio ("...as listeners begin to move from CDs and downloads to streaming services like Spotify, Pandora and YouTube."). Spotify and Pandora are cousins, not siblings.

2. With all due respect to Sean Parker, the glory days of music sales in 1990s aren't coming back. It was a unique time, when consumers were willing to repurchase music they already owned (on LP and cassette) in a more-expensive format (CD). Even if a magical new format is rolled out, one that makes average consumers want to upgrade, my guess is that many of them would manage to acquire the content without paying for it.

3. To its credit, the article does mention (but doesn't emphasize) what I think is the most important point about the Spotify model -- the coupling of artist/label compensation with listener consumption, as opposed to consumers pre-paying for a lifetime of listening via the purchase of a download or CD:
"Unlike the royalties from a sale, these payments accrue every time a listener clicks on a song, year after year."
4. The per-play amounts paid to artists/labels are, as everyone knows, quite small. As noted in the article, self-released artist Zoe Keating reports an average payment of 0.42 cents per play. When you adjust that number for the 9% commission she pays to CD Baby, you end with 0.47 cents, which is almost identical to the most recent numbers I've posted here for Spotify plays of the Layaways.

Should Spotify pay more? In an ideal world it would, but the company is currently paying 70% of its revenue to rights holders and publishers. In addition to the freebie service, it offers two subscription tiers in the U.S. -- $4.99 a month for an ad-free service and $9.99 a month premium service with higher sound quality and a mobile option. Based on a 0.47 cents figure (and assuming that the current mix of free, $4.99, and $9.99 subscribers remained stable) Spotify would need to increase its U.S. subscription prices to $10.62 and $21.26 to accommodate a one cent per-play payout.

That larger number is still less than the $30 that Sam Broe, the 26-year-old music fan quoted at the beginning of the article, used to spend each month on music purchases before becoming a Spotify subscriber. But would he -- and other current/potential Spotify subscribers -- be willing to pay it?

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THE LAYAWAYS

Out Now -- "Maybe Next Year" -- The New Holiday Album:

<a href="http://thelayaways.bandcamp.com/album/maybe-next-year">Joy To The World by The Layaways</a>

"This is a sweet treat, deliciously musical without being overbaked for mass media consumption." -- Hyperbolium

"Perfect listening to accompany whatever holiday preparations you may be making today." -- Bag of Songs


O Christmas Tree - free mp3 lyrics and song details
Away In A Manger - free mp3

Download from eMusic, iTunes, Amazon MP3, or Bandcamp. Listen to free streams at Last.fm.



album cover art from The Space Between

<a href="http://thelayaways.bandcamp.com/album/the-space-between">Keep It To Yourself by The Layaways</a>

"...about as melodic and hooky as indie pop can get." -- Absolute Powerpop

"Their laid-back, '60s era sounds are absolutely delightening." -- 3hive

"...melodic, garage-influenced shoegaze." -- RCRD LBL

Where The Conversation Ends - free mp3
January - free mp3
Keep It To Yourself - free mp3

Download from eMusic, iTunes, Amazon MP3, or CD Baby, stream it at Last.fm or Napster.



album cover art from We've Been Lost

<a href="http://thelayaways.bandcamp.com/album/weve-been-lost">Silence by The Layaways</a>

"The Layaways make fine indie pop. Hushed vocals interweave with understated buzzing guitars. The whole LP is a revelation from the start." -- Lost Music

"Catchy Guided by Voices-like rockers who lay it on sweetly and sincerely, just like Lionel Richie." -- WRUV Radio

Silence - free mp3 lyrics and song details
The Long Night - free mp3

Download from eMusic, Amazon MP3, or iTunes, stream it at Last.fm, Napster, or Rhapsody.



album cover art from More Than Happy

"These are songs that you want to take home with you, curl up with, hold them close -- and pray that they are still with you when you wake up." -- The Big Takeover

Let Me In - free mp3
Ocean Blue - free mp3

Download from eMusic, Amazon MP3, or iTunes, stream it at Last.fm, Napster, or Rhapsody.

More Layaways downloads:

download the Layaways at eMusic download the Layaways at iTunes

the layaways website