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home about Digital Audio Insider is David Harrell's blog about the economics of digital music. contact Follow the advice of a certain Scottish band to send an e-mail. links music business/tech: Ad-Supported Music Central Analog Industries Ars Technica Apple 2.0 AppleInsider Brad Sucks Blog Broken Record Byte of the Apple CNET Music News Coolfer Digital Music News Digital Noise Duke Listens Epicenter Future of Music Coalition Blog Hypebot Know the Music Biz LA Times Technology Blog The ListeNerd Medialoper MP3 Insider Music Ally Music Machinery Music Think Tank MusicTank New Music Strategies Online Fandom Pampelmoose Penny Distribution Blog RAIN Rough Type Swindleeeee TuneTuzer economics/markets: The Big Picture Core Economics Freakonomics The Long Tail Marginal Revolution Odd Numbers Partially Unexpected The Undercover Economist mp3/music: 17 Dots 3hive Fingertips Shake Your Fist archives January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008 October 2008 November 2008 December 2008 January 2009 February 2009 March 2009 April 2009 May 2009 June 2009 July 2009 August 2009 September 2009 October 2009 November 2009 December 2009 |
July 28, 2006 Updated Breakdown of Download Salesby David Harrell Updated Breakdown of Download Sales Back in April, I posted a store-by-store breakdown of digital download sales for independent artists distributed via CD Baby and a similar breakdown for my own band. Here's an updated version for our total digital sales through today. (I don't have any further information for overall CD Baby sales.) Total Download Sales for the Layaways
The big jump for eMusic wasn't unexpected -- our second album didn't show up there until early this year and no eMusic sales for it had been reported when I posted the first breakdown. So I don't think this increase represents any sort of huge upswing in eMusic sales -- it's probably just a more accurate cumulative measure of where we're getting downloads. While it's not yet reflected in the overall digital sales numbers for CD Baby artists, I'm still convinced that -- as a group -- eMusic subscribers are predisposed to checking out relatively unknown bands. Plus the "use it or lose it" feature of the eMusic subscription means that gambling a few downloads on a new artist doesn't really "cost" subscribers anything. That is, if you've already paid for a set number of tracks each month, there's no real buying decision associated with the act of downloading, especially when you're just trying to use up the last few downloads each month. tags: iTunes eMusic Rhapsody Napster link 2 comments e-mail this post Digg this post follow DAI on Twitter July 19, 2006 Bandwidth Conferenceby David Harrell Bandwidth Conference I'm heading out to San Francisco next month for the Bandwidth Music + Technology Conference. Should be a fun time -- the speakers and panelists include Chris Anderson of the Long Tail, Pandora founder Tim Westergren, Ted Cohen, and lots of other interesting digital music and new media types. I'll be moderating Saturday's panel on digital music pricing. Please shoot me an e-mail if you're planning to attend. tags: digital music Bandwidth Conference link 0 comments e-mail this post Digg this post follow DAI on Twitter July 17, 2006 The Death of the Record Storeby David Harrell The Death of the Record Store The NY Times has a piece on the current demographic slant of record stores (Thanks to Aaron for the link): "We don't see the kids anymore," said Thom Spennato, who owns Sound Track, a cozy store on busy Seventh Avenue in Park Slope, Brooklyn. "That 12-to-15-year-old market, that's what's missing the last couple of years."While there are some notable exceptions, indie record shops (and record stores in general) are slowly dying out. It's something I hate to see (I've worked in a couple of them and have very fond memories of the experience) but it's a bit hypocritical of me to mourn their death -- it's not like I'm out there actively supporting them. My eMusic subscription, free (legal) mp3s on band websites and music blogs, and the occasional Amazon.com order account for most of my music acquisitions these days. Indie bookstores have had their problems over the past decade as well, but as retail establishments, bookstores themselves are doing much better, even if the trend is toward giant Borders and Barnes & Noble stores. I'm sure that the RIAA's response would be that the book industry doesn't have to compete with piracy (I suppose you could photocopy a book or scan it but it's not worth the time and hassle factor). There's also the pricing issue -- record stores have to contend with Best Buy selling CDs as loss leaders, while, as far as I know, the big box retailers aren't selling books at a loss to promote store traffic. Yet even if neither of those issues existed, I still think the bookstore will be around a lot longer than the record store. One reason is relative size -- the book industry is more than twice the size of the record industry in this country (the RIAA reported total recorded music shipments of a little over $10 billion in 2005 while the Association of American Publishers reported net book sales of $25 billion for the year). But I think the main reason is that legal digital music downloads and the online sales of CDs are in a much better position to replace the retail music experience than any equivalent service for books. That is, record/CD stores really offer three things: atmosphere -- a cool place to hang out, the possibility of discovering new music via in-store plays, browsing, and staff recommendations, and the instant gratification of immediate ownership when you buy something. Digital download stores might never replicate the record store atmosphere, but they can they can readily replace the other two. Playlists, editorial and customer reviews, personalized recommendations and streaming song samples all make it easy to discover new music. And once you decide to buy something, you own it in a minute or two. For bookstores, Amazon.com and other online retailers are tough competitors on price and selection. But despite Amazon's "see inside this book feature" the online bookstore doesn't replace the browsing/discovery process so well. Then, once you buy something online, your quickest delivery option is to pay extra for overnight shipping. Of course, if everyone is "reading" digital book files on their PDAs in 10 years, maybe we'll see a repeat of the file sharing debate, this time for digital book content. It will also create an instant delivery mechanism for books. Though even if that happens, I think the local bookstore (or local Borders) will hang on. I'm not that optimistic about the fate of most record stores. tags: record stores digital music music downloads link 1 comments e-mail this post Digg this post follow DAI on Twitter July 14, 2006 Thom Yorke in iTunesby David Harrell Thom Yorke in iTunes If you're looking for Radiohead tracks in iTunes, you'll have to settle for cover versions, as Radiohead is probably the biggest iTunes holdout after the Beatles. But Thom Yorke's new solo record is there -- and selling like hotcakes, holding down the number one album spot and generating more than 200 customer reviews this week. The nine-track album is selling for $9.99, including the exclusive "Interactive Booklet." But you can save a buck by purchasing it a track at a time and skipping the booklet. Jim DeRogatis of the Chicago Sun-Times recently made the case that Radiohead could be the first group to sell a million copies of a self-released record online. (Via Coolfer.) This piece in today's Wall Street Journal hints that Radiohead is likely to license its next record to a major label for distribution, a much less drastic version of going it alone. Some site housekeeping: I just added permanent links in the side navigation column to the first three installments of the "Digital Pricing Conundrum" series. Hope to have a couple more installments up soon. tags: iTunes Thom Yorke Radiohead link 0 comments e-mail this post Digg this post follow DAI on Twitter July 10, 2006 Monday Odds and Endsby David Harrell Monday Odds and Ends Thierry Rayna, an economist at the University of Bristol, has written a long piece exploring the economics of selling vs. renting music online: As the durability of music is thus not homogeneous and depends on the consumers' preferences, market segmentation is likely to occur. We showed that renting is more likely to attract young consumers due to their taste for novelties. However, in this market segment, renting firms compete with both radio and pirate channels, and the relative lack of financial resources of the consumers in this segment means that they are more likely to choose the two latter rather than renting firms. On the other hand, we showed that, as selling firms are more likely to be chosen by more mature consumers, the direct impact of piracy is lower. More particularly, we demonstrated that the main competitor of selling firms is, in fact, the traditional Audio-CD market. Our analysis shows that, on the contrary to renting firms that face an intense competition from their main competitors -- the pirate channels, online firms selling music have some strong advantages over the Audio-CD market and are expected to gain a significant market share from the firms supplying Audio-CD.Here's a link to the full article (a 42 page PDF). Businessweek's Byte of the Apple blog has more on Microsoft's music player strategy: In a nutshell, Microsoft will focus on one of Apple's clear vulnerabilities: the relative inability of iTunes and iPod users to discover new music. Sure, you can share iMixes, but most iTunes users for the most part log on to buy songs they already know they want to buy. More details (schedule and speakers) are now up on the Bandwidth Conference site. tags: online music Microsoft Bandwidth Conference link 0 comments e-mail this post Digg this post follow DAI on Twitter July 07, 2006 Microsoft Rumorsby David Harrell Microsoft Rumors My bandmate Porter pointed me to an Engadget story on Microsoft's rumored iPod killer, with this intriguing tidbit: To attract current iPod users Microsoft is going to let you download for free any songs you've already bought from the iTunes Music Store. They'll actually scan iTunes for purchased tracks and then automatically add those to your account. Microsoft will still have to pay the rights-holders for the songs, but they believe it'll be worth it to acquire converts to their new player.Maybe it's just a rumor, but to "pay the rights-holders for the songs" would mean forking over 70 cents or more for every purchased track in someone's iTunes library. (Apple's paying at least 70 cents to record companies for an individual download purchase.) Still, in some cases the numbers could work out because despite total iTunes sales of more than one billion songs, that averages out to around 20 tracks per iPod owner. Translate that into $14 (70 cents X 20) and you get a customer acquisition cost that isn't too pricey for Microsoft. And, as Porter noted: Microsoft has the cash to do it. And it seems like the only possible way they'll be able to pry people loose from iTunes.In addition to Microsoft's product design and marketing issues, one major problem with a "free iTunes replacement" strategy is that there are some folks who have purchased quite a few tracks from iTunes, according to this Mac OS X Hints survey. While I doubt anyone posting to a Mac OS website is going to switch to a Windows product, it seems unlikely that Microsoft would pay thousands of dollars to replace the iTunes library of a single customer. One other complicating factor is the free iTunes track of the week. These tracks show up as purchases in your iTunes library -- Apple even e-mails you a receipt for the transaction. As far as I can tell, there's no way to distinguish within iTunes between free and purchased tracks. Some of the people responding to the survey above reported more than 100 of these free tracks in their libraries. But maybe it won't cost Microsoft 70 cents a track. The major labels still want to break the iTunes stranglehold, so it's possible that Microsoft has managed to negotiate some sort of sweetheart deal for its iTunes replacement plan. tags: iPod iTunes Microsoft link 0 comments e-mail this post Digg this post follow DAI on Twitter July 05, 2006 Digital Music Primer in the WSJby David Harrell Digital Music Primer in the WSJ Today's Wall Street Journal has a Digital Music Primer by Walter Mossberg and Katherine Boehret. While the subhead in the print edition describes it as "Our Guide to the Basics," I'm not sure if it clears things up that much for the uninitiated. That's not a slam on Walter's writing, which -- as always -- is clear and direct. It's just that the maze of proprietary file formats and incompatible hardware systems still seems likely to overwhelm the average consumer. Overall, Walter still likes the iPod and iTunes a lot and doesn't seem enamored with the subscription service model: Q: What is the difference between Apple's iTunes store, and competing services like Rhapsody and Napster 2.0? Does one carry more music?He also fails to include eMusic in the context of the other major players, mentioning it only as a way to purchase iPod-compatible music from a non-iTunes source: There is one exception. A service called eMusic sells its songs in the open MP3 format, without encryption or copy-protection. Thus, these songs will play on iPods and all other portable music players. But eMusic doesn't carry the catalogs of the major labels. It has a much smaller selection than iTunes does.Here's a link to the full article. tags: iPod iTunes eMusic Rhapsody Napster link 0 comments e-mail this post Digg this post follow DAI on Twitter |
Subscribe: Add this blog to Del.icio.us, Digg or Furl The Digital Audio Insider Twitter feed: Looking to hire? Looking for a job? Check out the digital audio insider job board. Most Popular Posts The New Music Equation By the Numbers: Using Last.fm Statistics to Quantify Audience Devotion Lala.com Owes Me Sixty Cents Economists, Radiohead, and Bob Mould To Free or Not to Free Price Elasticity of Demand for McCartney The Digital Pricing Conundrum series: Part One Part Two Part Three Part Four THE LAYAWAYS Out Now -- "Maybe Next Year" -- The New Holiday Album: O Christmas Tree - free mp3 Away In A Manger - free mp3 Download from eMusic, iTunes, Amazon MP3, Napster, Rhapsody, Lala.com, Amie Street, or Bandcamp. Listen to free streams at Last.fm. "...about as melodic and hooky as indie pop can get." -- Absolute Powerpop "Their laid-back, '60s era sounds are absolutely delightening." -- 3hive "...melodic, garage-influenced shoegaze." -- RCRD LBL Keep It to Yourself - free mp3 All Around the World - free mp3 Come Back Home - free mp3 Download from eMusic, iTunes, Amazon MP3, or CD Baby, listen to free streams at Last.fm, Lala.com, and Napster. "The Layaways make fine indie pop. Hushed vocals interweave with understated buzzing guitars. The whole LP is a revelation from the start." -- Lost Music "A wonderfully crafted recording built around tasteful songwriting and musicianship..." -- PopMatters Silence - free mp3 The Long Night - free mp3 Download from eMusic, Amazon MP3, or iTunes, listen to free streams at Last.fm, Napster, or Rhapsody. "These are songs that you want to take home with you, curl up with, hold them close -- and pray that they are still with you when you wake up." -- The Big Takeover Let Me In - free mp3 Ocean Blue - free mp3 Download from eMusic, Amazon MP3, or iTunes, listen to free streams at Last.fm, Napster, or Rhapsody. More Layaways downloads: the layaways website Current/Recent Reading and Listening:
It's written as a how-to guide for those looking to become music supervisors, but I found it to be a good resource for musicians (like me) who are trying to get their music used in movies, TV, etc. |