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May 05, 2008

No More Stones
by David Harrell

eMusic banner

It was fun while it lasted, but eMusic yanked the Rolling Stones (and other ABKCO releases) from its catalog. (Thanks to ConceptJunkie for info!).

From the message board post by an eMusic employee:
Before posting the ABKCO catalogue on eMusic at the beginning of April, we pursued every level of due diligence possible. We triple- and quadruple-checked with every possible party at both ABKCO and Universal Music Group, which distributes the label, and the word was unanimous: let's do this. Green-lit, we proceeded to do what we do best: we got the best writers in the world to put it in context, and we presented the catalogue to you with an impressive amount of musical and historical background. ABKCO and UMG were both incredibly impressed by both the treatment and the sales: the catalogue (even stuff beyond the Stones) generated a huge number of downloads.

But this was not enough. Due to events outside of our control, we are being forced to remove the entire ABKCO catalogue from eMusic effective tomorrow morning. We hope to get them back at some point, but for now, we have no choice.
As I've written before, the effective per-song payout rate from eMusic varies, based on the total number of downloads by subscribers each quarter. But the most recent payouts I've seen for my own band are approximately 33 cents per track, a little less than half of the standard iTunes payout of 70 cents per track.

Yet given the popularity of the Stones catalog with eMusic subscribers, it seems likely that eMusic downloads were generating a significant revenue stream, one that didn't exist before the addition of the tracks to eMusic.

Perhaps the unknown party who nixed the deal feared that the eMusic downloads were cannibalizing higher-margin downloads from iTunes and Amazon MP3. But even if they were, the revenue loss would probably be more than offset by downloads by eMusic subscribers who previously had no interest in paying for Stones downloads. (Count me among them -- I nabbed "Child of the Moon," "I'm Free," "We Love You" and some other obscure singles and B-sides that I didn't own on CD, and never felt inclined to purchase at 99 cents a track...)

related: Like the Beatles in '64, Increased Per-Song Payouts from eMusic, More On eMusic Payouts

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