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Digital Audio Insider is David Harrell's blog about the economics of music and other digital content. I write from the perspective of a musican who has self-released four albums with the indie rock band the Layaways.

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January 23, 2007

Radio Radio
by David Harrell

Slightly off-topic, but Marc Fisher had a great article in Sunday's Washington Post about audience research for radio stations:
The bigger picture, however, only grows fuzzier. As young people choose to discover, share and collect music via iTunes, blogs and MySpace, decades of music research suddenly seem irrelevant. If listeners can create their own music stations, what will radio's role be?

Wrong question, many radio executives contend: Choice is overrated; most people don't want to spend their leisure time sifting through hours of mediocre tunes in search of their new favorite. They just want someone to deliver the music they love. The trick for radio is to find a way to capture the spirit of the Web -- the interactivity, the flattened hierarchy, the sense of empowerment -- while maintaining radio's traditional authority ("The hits from coast to coast," "The hits just keep on coming").
And there's some good bits from yesterday's online chat about the article:
Bowie, Md: Imagine if the restaurant industry operated like the radio industry. All we would have to eat is hamburgers, hot dogs, and pizza.

Marc Fisher: All too true.
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