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September 05, 2006
CD Artwork for Digital Downloads?by David Harrell
CD Artwork for Digital Downloads?
Saturday's WSJ had a piece on the new Naxos /eMusic/Border's program:
On Tuesday, classical label Naxos will unveil a dozen new albums in a line it's calling MPkey. The albums are packaged in CD-sized boxes and will be placed on store shelves at Borders. Inside each box, however, customers will find not a CD but a card with an access code and a booklet of instructions for downloading the album from eMusic, an online music store and Naxos's partner on the series.The article doesn't mention if the boxes will contain liner notes or album artwork, but I'm wondering if this sort of thing might work in reverse: self-released bands and small labels could offer to mail the artwork or CD booklet to anyone who purchased the album in iTunes or eMusic. As a test, I might post the following offer on my band's website and Myspace page:
The partners are betting the music department of a major retail chain is an ideal place to recruit customers who haven't yet jumped the digital divide. The enclosed step-by-step instructions could make the process less daunting for first-time downloaders.
Want the CD booklet to go with your digital downloads? Just forward us your iTunes e-mail receipt or a link to your downloaded albums page in your eMusic profile, along with your mailing address, and we'll send you the complete CD artwork free of charge.This idea, of course, is just a low-tech version of the digital booklets already available for many albums within the iTunes store, as are various premium offers for pre-orders. But those options aren't available to every artist. The above idea could be implemented by just about anyone, to offer printed CD booklets, discounted concert tickets, bonus tracks, links to PDF files of the CD booklet, etc.
related: press release for Naxos/eMusic
tags: eMusic mp3 digital downloads Naxos
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The Layaways (my band)
New album: "The Space Between" is now available from eMusic.
"It can't be easy to make something this basically simple sound so fulfilling; it if were, everyone would do it." -- Fingertips
"The Layaways have a unique sound with great drum fills and airy vocals that will make you tap your feet and sing along." -- VIC Radio
Keep It to Yourself - free mp3
All Around the World - free mp3
Come Back Home - free mp3
Download from eMusic, iTunes, Amazon MP3, Lala.com, or CD Baby, listen to free streams at Last.fm and Napster.
"The Layaways make fine indie pop. Hushed vocals interweave with understated buzzing guitars. The whole LP is a revelation from the start." -- Lost Music
"A wonderfully crafted recording built around tasteful songwriting and musicianship..." -- PopMatters
Silence - free mp3
The Long Night - free mp3
Download from eMusic, Amazon MP3, or iTunes, listen to free streams at Last.fm, Napster, or Rhapsody.
"These are songs that you want to take home with you, curl up with, hold them close -- and pray that they are still with you when you wake up." -- The Big Takeover
Let Me In - free mp3
Ocean Blue - free mp3
Download from eMusic, Amazon MP3, or iTunes, listen to free streams at Last.fm, Napster, or Rhapsody.
More Layaways downloads:
the layaways website
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It's written as a how-to guide for those looking to become music supervisors, but I found it to be a good resource for musicians (like me) who are trying to get their music used in movies, TV, etc.